Vodka IndustryPremiumisation and Cocktail Culture Drive India’s Growing Vodka Market
India’s vodka market is projected to reach US$7.5 billion by 2034, driven by a rising consumer preference for premium, locally-crafted spirits. With brands like Smoke Lab championing Indian craftsmanship, Horeca establishments are increasingly incorporating high-quality, sustainable domestic vodkas into their cocktail programs. This evolution marks a pivotal shift toward quality-driven consumption and global competitiveness for Indian-made spirits.




